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Articles
May 16, 2007
More Schmooze, Less Snooze:
How to Deliver “The Most Talked About” Conference Session
By David Spark, Spark Media Solutions, LLC
I don’t walk out of movies. I’ve never walked out of
a boring lecture. I sit patiently in my seat
through some of the worst theater. But I walk out of conference
sessions all the time. And I know
I’m not alone. We’ve all had that conversation in the
halls. The question, “What did you think of
that last session?” is often met with shrugs and disappointment.
I don’t think conference sessions have to be as bad as they
traditionally are. By following some basic
guidelines, every session can be interesting and valuable for everyone
involved.
Given my experience attending hundreds of conference sessions, speaking
on a few, reporting on
technology, appearing on and producing television, writing and producing
corporate events, and
working as an entertainer, I offer the following advice for moderators,
panelists, and even attendees.
Even if you’re aware of some of this advice, look at every
point in this document as a checklist to
remind yourself what you should and shouldn’t do at a conference
session.
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