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Program development has a major impact on the overall success of
events.
Matching the right program content with the interests and concerns
of the
event's target audience can be a considerable undertaking. Planning
Dynamics
works with you to design a highly creative, stimulating program
that engages
and inspires audiences, while supporting the event's theme and objectives.
We conduct focus sessions and interview stakeholders, potential
sponsors, and
other key constituent groups to establish the right balance of program
content,
energy and context.
Proven Methodology
Once the program has been designed and the speaker selection criteria
have
been established, Planning Dynamics works with you to identify speakers
that
can make the greatest contribution to the program. We approach speaker
candidates and solicit their involvement in the program. We then
manage
every aspect of program execution including organizing speaker presentation
content, logistics, special speaker requirements, biographical and
seminar
information, travel and accommodation requirements, audio-visual
needs and
room set up requirements. We also design an appropriate evaluation
process
to monitor the success of program content and provide an effective
feedback loop.
Success Factors
One of the keys to our success is in managing the delicate balance
between
the needs of the sponsoring organization with those of the audience,
co-sponsors, speakers, the media, supporting organizations and conference
exhibitors. We take special care to ensure that the program is relevant,
audience-driven, integrated, cutting edge, and professional.
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